What is Rainmaking?

Rainmaking is the engine that drives revenue in law firms. Successful rainmakers build substantial books of business, setting the standard for others to follow.

Most law firms have internal teams focused on marketing support—drafting RFPs, organizing events, or compiling pitch materials. But these groups rarely generate revenue directly. The true growth of a lawyer’s client base comes from each attorney’s ability to engage meaningfully with potential clients and strategic contacts.

At Sage Ivy, we focus on equipping you with a tailored rainmaking strategy—one that builds consistent momentum and turns your relationships into revenue.

Facing the Challenges Head-On

Attorneys often feel overwhelmed by the prospect of rainmaking, especially when balancing high billable hours and internal administrative duties.

Sound familiar?

Ø  “No one told me I’d have to sell.”

Ø  “It’s daunting to think about building a book of business worth $1-2 million.”

Ø  “How do I ask for work without feeling like I’m straining my friendships?”

Building client relationships may seem straightforward, but asking for business can feel uncomfortable. This can be even more challenging for those who don’t fit into traditional networking molds—whether you’re a minority, a woman, or someone who doesn’t engage in typical activities like golf.

Leveraging Your Unique Strengths

Your diversity isn’t just something to consider—it’s an asset that can set you apart in ways that resonate with potential clients. At Sage Ivy, we help you tailor an approach that plays to your strengths, empowering you to make authentic connections that lead to real results. We develop proactive, sustainable strategies for client acquisition that become second nature.

Let’s start with your current approach:

v  Who are your best clients, and why?

v  What’s your strategy to find more like them?

v  How do you follow up with contacts after meeting them at events?

v  What’s your system for tracking relationships and staying engaged?

Uncovering Your Strengths

From analyzing your communication style, networking habits, and community involvement to how you approach client meetings and relationship expansion, we’ll uncover your natural strengths and build a comprehensive strategy. Whether you’re an introvert or extrovert, we create a plan that fits your personality and maximizes your impact.

Proven Results and Expert Guidance

With decades of experience helping attorneys secure high-value clients, we know the unique challenges you face. Our step-by-step approach ensures that you’re not only securing new clients but also expanding your relationships with existing ones. We track what’s working, what needs adjustment, and guide you through every phase of client engagement—from crafting a tailored pitch to maintaining long-term relationships.

Take the First Step Toward Future Success

Rainmaking is a skill, just like anything you learned in law school. With the right guidance, it becomes a natural part of your practice. Ready to turn your relationships into revenue? Let’s start a conversation about how a personalized rainmaking strategy can fuel your growth.